Lead Strategist & Co-Founder
Erin’s passion is the art and science that lies within Digital Advertising. Her career began working at agencies on a plethora of different businesses. From Financials, Retail, E-Commerce, Education to even Pharmaceuticals. She then shifted her career direction in order to help an even greater number of brands by working at a Marketing Technology firm. Here, Erin was able to touch every type of business you can think of and is where her expertise fell into Direct Response, where campaign goals are to drive conversion with the highest efficiencies. However, while she was developing her career, the industry took a shift and she soon realized there was more to life than just Last Click attribution, which is why she adopted the philosophy that people are people, not pixels. Erin believes that in a world of digital being everything, we can track A TON, but there are many many questions still to be answered and many techniques yet to be discovered.