TRANSPARENCY
100% transparency into every $1 invested with only one goal in mind: Delivering TRUE Return on Investment (ROI)
We have been working with 81 & Sunny for the past two years. When I initially engaged their team, I knew I needed to do a wholesale rebuild of our paid media, traditional SEO & GEO strategy. 81 & Sunny helped our team audit our previous strategy and map out how we could relaunch a performance-based approach that re-organized our programs around awareness, consideration, and conversion investments. They have helped us advance our paid digital strategy and reporting so we can now understand how each program and tactic contributes to revenue and ROI. These advancements have helped us increase our paid digital influenced pipeline over 180% for the last two quarters with optimized momentum behind us to continue to scale our programs and therefore overall pipeline and revenue.
In working with 81 and Sunny, eSentire has been able to achieve ongoing improvements to our paid digital program. We are always reviewing our data and optimizing our programs to ensure we are spending efficiently and effectively. The improvements we have made with 81 and Sunny have led to a significant growth of MQLs quarter over quarter.
OUR AGENCY PHILOSOPHY
“Stopping advertising to save money is like stopping your watch to save time.” ~Henry Ford
ABOUT THE FOUNDER
Founder, Erin Wilder, possesses decades of enterprise level experience working at or with top agencies, brands of all industries, and tech platforms before starting her own agency; 81 & Sunny.
The philosophy of the agency is to drive real ROI by pairing deep industry knowledge, multiple data sources, and first-class technology with talented people who are passionate about delivering value. Data, trust, and transparency are the infrastructure of this philosophy and are the backbone of the agency.
HOW WE’RE DIFFERENT
We ARE a digital media agency that respects our client’s media investments equal to that of traditional financial investments. After all, at the end of the day, this is truly what these types of investments inherently are. Compared to the days of old, we now reside in what has become an extremely competitive & complex digital environment that has been rapidly revolutionized by technology comprised of Programmatic Trading Desks/Auction Based AdExchanges where ad pricing is determined by consumer Supply & Demand and competitive investment, Trainable Algorithms, and most importantly by Trackable ROI. We believe not drawing the parallel to traditional financial investments to be shortsighted, inaccurate and irresponsible. Our #1 Priority each & every day at EightyOne & Sunny is to leverage our client’s investments into digital media programs in order to grow their business & to prove success with 100% transparency into the data and analytics.
