81 & Sunny’s Co-Founder, Erin Wilder recently featured in KNOW Women for her expertise on the ever changing digital marketing world. The article highlights helpful insights and opinion for marketing your business online.

Through the Q&A with Erin she reveals, “Rule #1: Don’t follow the shiny object. There are always new ways to market yourself. Don’t spin your wheels on every new trend as it may not be worth the time and effort to test. Start with tried and true marketing avenues. You can test new areas if you have the time, but usually your effort is better focused on improving your best performers. The hot new thing could fade just as quickly as it showed up.”

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