81 & Sunny was challenged to construct a strategy to close open sales opportunities at a higher and faster rate along with converting MQLs & SQLs into new open sales opportunities at a faster rate.
- The percentage of Closed/Won open pipeline accounts was too low
- The sales cycle of open pipeline accounts was too long
- Closed/Lost pipeline accounts were not being re-engaged
- Quarterly sales revenue goals were continuously falling significantly short
- Creating and optimizing an ABM campaign without the luxury of an ABM tool