HOW DOES A BUSINESS DETERMINE HOW MUCH TO INVEST INTO DIGITAL ADVERTISING PROGRAMS TO MEET THEIR GOALS?

WHEN BUILDING A WINNING INVESTMENT FORMULA FOR YOUR BUSINESS, WE RECOMMEND ASKING YOURSELF THE FOLLOWING:

Are My Formula Inputs Based on Actual Sales Numbers?
Is Quality of Leads vs Quantity of Leads Better for my Business?
What Type of Leads Do I Currently Convert the Best (%) & What is Their Source?
Am I Considering Current Market Conditions Based on Competition, Supply, & Demand?

Do I have Historical Data Available From Past Advertising Programs?
Are My Sales Goals Feasible?
Have I Set Realistic Expectations for Investment Costs?
Have I Set Realistic Expectations for Returns on Investment (ROI)?

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