We offer enterprise level strategies to the local market based on a winning track record & a winning mentality. If YOU win, WE win! The ability to win takes extremely talented people that have honed their craft & partnering with clients that know the value of working with a partner who understands their business. EightyOne & Sunny takes our industry knowledge & pairs it with talented people who are passionate about media & driving value. The result is high performing marketing programs that keep our partners coming back for more!
“It’s not about following the traditional marketing funnel (awareness → consideration → conversion), as that is common knowledge amongst all marketers and advertisers. It is all about how a marketer executes within the marketing funnel given their client’s goals and available resources that makes a partnership scalable and successful” – EightyOne and Sunny
WHY YOU INVEST WITH US
DIGITAL MEDIA INVESTMENT MANAGEMENT
When first engaging with a new client and taking all outside variables out of the equation, if the simple mathematics do not equal a winning investment model, then we do not invest or launch a new program.
Success comes from the ability to understand the delicate balance of our client’s goals, setting realistic expectations, and ensuring the investment models being implemented are always set up for success from the start.
Understand Your Business:
- Which platforms should I invest in to achieve company goals?
- Which platforms produce the highest quality leads from a conversion to sale ratio or drive the most online sales?
- Which platform is most efficient or is the most profitable for my business?
- Is lead Quantity or Quality a better fit for my business model?
- Can I afford a multi-channel strategy and still be profitable?
- Am I investing enough to compete with or beat out my competition?
WORLD CLASS TECHNOLOGY
- Access to 3rd party Audiences via Oracle, Comscore, Experian, Sesera without the need for a pricey license with each partner
- Advanced Search Term Clustering to ensure protection against clicks from unqualified queries
- Signal Enhancement for algorithmic bidding
- Budget Navigator allows for cross channel forecasting
- Weather & Health Condition Triggers provided by Accuweather
- Broadcast TV Triggers aligning with Linear TV buys
- Social Creative AI that highlights which components of your ad are driving engagement
- Incrementality Testing that enables true measurement of incremental lift from marketing
- Cross Channel Audience capabilities to pollinate intent and develop seeds for LALs
- Optimize and Report on True North KPIs
“81’s partnership with Skai allows our teams to provide solutions for businesses both large and small. We have invested into this technology because it allows us to bring even more value to our clients without passing along any tech fees to our partners, which is very rare! 81 now has access to non-native optimization solutions that enhance your campaign performance against the goals that matter the most, which are your TRUE NORTH KPI’S. In other words, we have access to 3rd party audiences, levers and tools that are not available on the native platforms like Google Ads and Facebook Ads, for example. Lastly, the partnership allows 81 to stay at the forefront of new tools, upcoming feature-sets, emerging partnerships with Skai, and recently released initiatives from the Publishers while always delivering increased campaign transparency, performance and efficiencies for our clients.”
DATA & ANALYTICS
Real-Time Custom Dashboards
- All digital media data is trackable, reportable in real time, and is at your disposal 100% of the time. After all, you own the accounts we manage. If any partner managing your digital advertising investments reports otherwise, RUN!
- In correlation with investment mathematics making sense, the technical set up for every campaign is of equal importance. Being able to understand how all invested dollars are being utilized is a mandatory requirement before any campaign is green lit for launch at 81. Knowing how to analyze, organize and leverage the data is more than half the battle.
- Data fuels our decisions each day on how to best manage your media content and investments. Lucky for you, we use the industry’s top talent and software platforms to gather real time data in order to optimize your campaigns as quickly as possible.
- This is the backbone of everything we do!
SEARCH ENGINE OPTIMIZATION (SEO)
- Technical Barriers – Prevent websites from getting the visibility they deserve, impacting a search engine’s ability to crawl the website content as it was intended.
- Content Optimization – Determining the most relevant search phrases, optimizing your current site, and creating a content strategy to get top visibility for select phrases.
- User Experience – Ensuring pages load quickly, are mobile-friendly, and that your company is presented in a usable way.
- External – Building quality mentions from partners, influencers, and brand advocates.
PROJECT BASED CONSULTING
We are fluent in the digital marketing ecosystem; unmatched in our Paid Media and SEO experience.
- Closed Loop Attribution
- Sales Funnel Modeling
- ROI Modeling
- Platform Investment Modeling
- Paid Media, SEO, and Website UX/Tracking Auditing
- Potential Partner Evaluations
We offer two types of websites options based on client’s individual needs:
- WordPress with Divi Builder sites are responsive, fully search engine optimized, load quickly, and allow anyone to make easy changes without a website developer.
- For clients that are more advanced, we can build 100% custom websites from scratch by coding them within Laravel. These websites are built for very heavy lifting that can power e-commerce sites, which tend to have a lot of moving inventory or incorporate robust CRM platforms.