Investment into paid digital media is the most lucrative, efficient and accountable form of advertising if managed properly.  Our philosophy here at EightyOne and Sunny is fairly simple:  If the math does not equal a winning investment from the start, then we do not invest.  The ability to be successful comes from the experience to understand the delicate balance of our client’s goals, setting realistic expectations, and ensuring the investment models being implemented into programs always set our clients up for success from the start.  

HOW DOES A BUSINESS DETERMINE HOW MUCH TO INVEST INTO DIGITAL ADVERTISING PROGRAMS TO MEET THEIR GOALS?

Investment into a strategic SEO program is crucial to overall digital advertising success. Creating synergies between organic and paid search results and how they relate to your site’s content is an ever-evolving dance that requires consistent nurturing.  For SEO, we focus on owned and earned content because you have worked hard to create your content and therefore have earned the right to appear in the SERP (Search Engine Results Page) with this content.  We view SEO as the act of optimizing content to appear when someone is looking for it.  Ensuring your business appears on the first page of search engines is our goal to keep you top of mind with new potential customers.

All digital media data is trackable, reportable in real time, and is at your disposal 100% of the time. After all, you own the accounts we manage.  If any partner managing your digital advertising investments reports otherwise, RUN!   In correlation with investment mathematics making sense, the technical set up for every campaign is of equal importance.  Being able to understand how all invested dollars are being utilized is a mandatory requirement before any campaign is green lit for launch at 81.  Knowing how to analyze, organize and leverage the data is more than half the battle.  Data fuels our decisions each day on how to best manage your media content and investments. Lucky for you, we use the industry’s top talent and software platforms to gather real time data in order to optimize your campaigns as quickly as possible. This is the backbone of everything we do!

We build two forms of websites for our clients based on their individual needs.  WordPress with Divi Builder sites are responsive, fully search engine optimized, load quickly, and allow anyone to make easy changes without a website developer. For clients that are more advanced, we can build 100% custom websites from scratch by coding them within Laravel. These websites are built for very heavy lifting that can power e-commerce sites with a lot of moving inventory or robust CRM platforms.

Social media marketing allows you to tell a story and build brand loyalty like no other channel.  81’s organic social media management involves a combination of techniques to identify the target audience that will lead to interest in your content, website, services, and products.  We want to inspire the target audience to engage with your brand through thought-provoking, relevant and exciting content.  Whether you are trying to get more followers, maximize your posts, or gain candid and valuable insights from your fans, the social media management team at 81 and Sunny is ready to help you get the most out of your social feeds.

Begin with the end in mind. 81’s founders have over 35 years of front-line digital marketing experience. This depth of knowledge means we can hit the ground running where you need us most. No learning curves, no wasted time. We’re fluent in digital marketing and unmatched in our social, search and display channel experience.  We can get your company on the right path to digital marketing success all the way to the point where you are ready to take the reins!