LEARN HOW 81 GENERATED THE MOST SALES EVER FOR A COASTAL TOURISM COMPANY IMMEDIATELY FOLLOWING THE COVID- 19 SHUT DOWN

THE COMPANY

Fun Boat Tours and Parasail is a Sarasota, FL based tourism company located on glorious Siesta Key within historical Siesta Key Marina. Fun Boat Tours offers exhilarating experiences to all that seek adventure. Available adventures include morning & sunset private dolphin tours, parasailing, and custom group outings. FBT also offers a variety of fishing charters including deep sea, inshore, custom fishing trips and diving.

THE HIGHLIGHTS

85% OF SALES DRIVEn BY DIGITAL MEDIA INVESTMENT

750% LIFETIME ROAS DURING PEAK SEASON

+100% INCREASE IN REVENUE YOY

EXPANDED FLEET AND NEW OFFERINGS DUE TO INCREASED ROI

THE CHALLENGE

Fun Boat Tours was stuck in a partnership where paid media programs were being poorly managed. The combination of not having campaign tracking or a real strategy in place led to advertising investments being wasted on a monthly basis. This resulted in Fun Boat Tours having no clarity of what was working or how to increase sales. Immediately after 81 took over FBT’s investment management, the tourism industry was hit hard by the Covid-19 pandemic which caused Fun Boat Tours to shut down operations right as peak season began in March. 81 rose to the challenge and re-engineered an investment strategy to overcome the obstacles of how Fun Boat Tours would safely re-enter a tourism environment never seen before and drive sales.

THE SOLUTION

Redefined realistic CPL’s, Average Purchase Orders, and Conversion Rates in order to back into realistic company sales goals
Restructured campaigns across all channels with a cohesive strategy designed to maximize investment
Re-engineered all tracking to not only ensure proper data collection could be applied to campaign optimizations but also increase performance of entire program
Redesigned all ads to be served in proper sequence to clearly communicate with customers about reopening with safe practices

FUN BOAT TOUR’S FEEDBACK

81 & Sunny has guided us every step of the way to ensure that the strategy and structure of our digital advertising programs are set up for success. Most importantly & recently, they proved crucial in generating immediate sales when reopening after the Covid-19 pandemic this past spring after being shut down during our usual peak spring months. After operations began again in mid-May, June 2020 generated our highest month of sales we have ever seen! As we look to the future, we look forward to adding even more offerings for our customers and growing our fleet of boats with the help of 81 & Sunny!

Captain Josh – Owner of Fun Boat Tours

LEARN HOW 81 GENERATED THE MOST SALES EVER FOR A COASTAL TOURISM COMPANY IMMEDIATELY FOLLOWING THE COVID- 19 SHUT DOWN

THE COMPANY

THE HIGHLIGHTS

THE CHALLENGE

THE SOLUTION

FUN BOAT TOUR’S FEEDBACK

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